TM
🔥
Pre‑Frame Script
1. Build
Rapport First
“Before we come
out, I want to make sure you know exactly what to expect so the appointment is
as helpful and productive as possible for you.”
(This opens
the door — now they’re listening.)
2. Establish
Expertise
“Our specialist
is not a salesperson — they’re a trained home‑improvement expert. Their job is
to diagnose the issue, show you the best options, and help you choose the right
solution for your home.”
(This lowers
sales resistance.)
3. Set the
Purpose of the Appointment
“During the
appointment, we’ll take measurements, assess the condition of your home, and
walk you through the options that fit your goals, budget, and timeline.”
4. Pre‑Frame
the Proposal
“At the end of
the visit, we’ll give you a clear, written proposal with exact pricing — no
surprises, no pressure. If everything looks good, you’ll have the option to
move forward right then and there.”
(This is the
key line — it plants the seed for closing.)
5. Confirm
Decision‑Makers
“To make the
appointment as productive as possible, we ask that everyone involved in the
decision be present. That way we can answer everyone’s questions at once and
help you make the best choice.”
(This
prevents the “I need to talk to my spouse” objection.)
6. Create
Commitment
“Does that
sound good to you?”
(Get verbal
agreement — this increases follow‑through.)
7. Reinforce
Value
“Our goal is to
make this the easiest home‑improvement decision you’ve ever made — clear
information, expert guidance, and a solution that fits your home perfectly.”
8. Close the
Pre‑Frame
“Great. We’re
looking forward to meeting you on [date/time].
You’ll be in good hands.”