General - Home Remodeling Expert

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TM
APPOINTMENT SETTER SCRIPT (HIGH-CONVERSION)
1. OPENING (take control immediately)
“Hey [Name], this is [Rep]—you just reached out about [service], right?”
(wait for yes)
“Perfect—real quick, are you looking to get this done soon or just exploring options?”
2. QUALIFY + PAIN (keep it short)
“Got it. What’s the main thing you’re trying to fix or improve?”
(wait)
“And how long has that been going on?”
(wait)
“Yeah, that makes sense… if nothing changes, what happens?”
👉 (Let them feel the problem for a second—don’t rush this)
3. DECISION + TIMING
“Are you the one who’d be making the final decision on this?”
“Got it. And ideally, how soon would you want this handled if everything makes sense?”
👉 If they say “soon” or “ASAP” → you’re in control
4. TRANSITION TO CLOSE
“Perfect—that’s exactly what we help with.”
“What we do next is a quick 15–20 minute call where we go over your situation and show you the best options.”
5. HARD CLOSE (THIS IS WHERE MOST FAIL)
DO NOT ASK OPEN-ENDED QUESTIONS
Say:
“I’ve got [Day] at [Time] or [Day] at [Time]—which one works better for you?”
👉 Example:
“I’ve got tomorrow at 4pm or Thursday at 10am—what works better?”
(wait — stay quiet)
6. LOCK IT IN
“Perfect, I’ve got you down for [day/time].”
“What’s the best email to send confirmation?”
(wait)
“And best number for reminders—this one?”
7. COMMITMENT (reduces no-shows BIG TIME)
“Quick heads up—this call is for people who are serious about fixing this if it makes sense.”
“That fair?”
(wait for yes)
8. PRE-FRAME (sets expectation)
“Awesome. On the call, we’ll go over everything and if it makes sense, you can move forward right there—no pressure either way.”
“I’ll send you the confirmation now.”
⚡ OBJECTION HANDLING (WORD-FOR-WORD)
“I’m just looking”
“Totally fair—that’s exactly what this call is for. It gives you real answers instead of guessing.”
→ Then go back to:
“I’ve got tomorrow at 4 or Thursday at 10—what works?”
“I’m busy”
“100%, that’s why we keep it to 15 minutes.”
“Would morning or afternoon be easier?”
(then give 2 slots)
“Not ready yet”
“No problem—when do you realistically see yourself doing this?”
(They answer →)
“Got it, let’s just lock a quick call closer to that so you’re prepared.”
“Send me info”
“I can do that—but it won’t really make sense without your situation.”
“Let’s do this quick call first, then I’ll send exactly what applies to you.”
⚠️ RULES YOUR REPS MUST FOLLOW
  • Never say: “When are you free?”
  • Always give 2 time options
  • Talk less, guide more
  • After offering times → stay quiet
  • Always aim for within 1–3 days
🎯 SIMPLE VERSION (for new reps)
If they forget everything, just remember:
  1. Why did you reach out?
  2. What’s the problem?
  3. How soon do you want it fixed?
  4. “I’ve got X or Y—what works?”

🔥 BATHROOM REMODEL CLOSER SCRIPT (HIGH-CONVERSION)
1. OPEN + CONTROL THE VISIT
“Hey [Name], thanks for having me out.”
“Here’s how I like to do this—first I’ll take a look at the bathroom, understand what’s not working for you, then I’ll show you design ideas, layout improvements, and realistic pricing.”
“At the end, if it makes sense, we’ll talk about next steps. Fair?”
(wait for yes)
2. PAIN DISCOVERY (THIS IS THE MONEY)
“So tell me—what’s the biggest issue with this bathroom right now?”
(wait)
“What do you dislike most about using it day-to-day?”
(wait)
“If you could fix just one thing in here, what would it be?”
👉 (You’re pulling emotion, not specs)
3. DAILY LIFE IMPACT
“How does this bathroom currently affect your routine in the morning or at night?”
👉 (This creates emotional frustration)
“If this was done exactly how you want it, what would change for you?”
4. PRIORITY QUESTION (DRIVES DESIGN)
“What matters most to you here—modern look, more space, better shower, storage, or just updating everything?”
5. SOFT BUDGET FRAME (WITHOUT ASKING DIRECTLY)
“Have you done any remodeling in the home before?”
“And have you seen what bathroom projects like this typically run?”
👉 Then anchor:
“Most bathrooms like this usually fall somewhere between [$X–$X], depending on finishes and scope.”
6. PAINT THE VISION (THIS CLOSES DEALS)
“Based on what I’m seeing here…”
“This could be turned into a modern walk-in shower, updated vanity, better lighting, and a much more open feel.”
👉 Pause
“Honestly, it would feel like a completely different bathroom.”
7. VALUE STACKING (JUSTIFY PRICE)
“Bathrooms are interesting because even though they’re smaller spaces, they have a big impact on how the home feels every day.”
“This is one of the first rooms you use in the morning and last at night—so upgrading it changes daily comfort a lot.”
8. CHECK BUYING SIGNAL
“How does that sound so far?”
👉 If positive → continue
👉 If hesitant → isolate objection
9. OBJECTION HANDLING
💰 “Too expensive”
“I understand—this is an investment.”
“But this is also one of the most used rooms in your home every single day.”
“Most homeowners don’t regret improving comfort—they regret waiting too long.”
⏳ “Need to think”
“Of course—what part are you unsure about?”
👉 isolate:
“Is it design, timing, or investment?”
👥 “Need spouse”
“Totally fair.”
“Let’s do this properly so everyone’s aligned—we can either go over it together or schedule a quick call with both of you.”
📊 “Getting other quotes”
“Perfect—that’s smart.”
“Just make sure you’re comparing the same scope—materials, plumbing changes, and finish level can vary a lot.”
10. CLOSE (ASSUMPTIVE SHIFT)
“So based on what you told me, this is something you actually want to improve, right?”
(wait for yes)
“Great—let’s talk about next step so we can get this designed properly.”
11. DIRECT CLOSE (NO OPEN QUESTIONS)
“I’ve got [Day] at [Time] or [Day] at [Time] to start the design and measurement process—what works better for you?”
12. LOCK IT IN
“Perfect, I’ve got you down for [time].”
“What’s the best email for confirmation?”
“And this is the best number for reminders?”
13. COMMITMENT LINE (REDUCES CANCELLATIONS)
“Just so we’re aligned—this is for homeowners who are ready to seriously improve the space if it makes sense.”
“That fair?”
14. PRE-FRAME (BOOST SHOW + CLOSE RATE)
“On the next step, we’ll go over design options, materials, and exact pricing so you can make a clear decision.”
“If it makes sense, we move forward—if not, at least you have clarity.”
⚡ WHAT MAKES BATHROOM CLOSES DIFFERENT
·        Emotion > logic (comfort, cleanliness, frustration)
·        Smaller space = easier yes if vision is strong
·        Speed matters (people want it done fast)
·        “Daily use pain” is your strongest weapon
🎯 POWER CLOSE LINE (USE WHEN STUCK)
“This is one of those upgrades you feel every single day you live in the home.”
“Let’s just get it started so you’re not stuck looking at the same problem for another year.”
Created with INA MEDIA INC
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