TM
Home Remodeling Expert
📞🔥 APPOINTMENT
SETTER GOLDEN RULES
1. Your ONLY job = BOOK THE
APPOINTMENT
Not:
·
Educate ❌
·
Sell ❌
·
Explain pricing ❌
Only:
·
Qualify ✔️
·
Control conversation ✔️
·
Schedule ✔️
2. CONTROL THE CALL (NEVER LET THE
LEAD LEAD)
Bad setters ask:
❌ “When are you free?”
❌ “What works for you?”
❌ “When are you free?”
❌ “What works for you?”
Good setters say:
✔️ “I’ve got Tuesday at 4pm or Thursday at 11am—what works better?”
✔️ “I’ve got Tuesday at 4pm or Thursday at 11am—what works better?”
3. ALWAYS ASK 3 CORE QUESTIONS
You must qualify fast:
1. “What are you looking to do?”
2. “How soon are you looking to start?”
3. “Are you the decision maker?”
4. SPEED OVER TALKING
·
Short calls = higher
booking rate
·
Long explanations = lost
leads
Rule:
👉 If you’re talking more than the lead → you’re losing control
👉 If you’re talking more than the lead → you’re losing control
5. QUALIFY FAST, THEN CLOSE FAST
Flow:
Hook → Pain → Timeline → Close
Example:
·
Why are they reaching out?
·
What problem do they have?
·
How soon do they want it
fixed?
·
BOOK APPOINTMENT
6. NEVER GIVE FULL INFORMATION
Do NOT:
·
Break down full pricing
·
Explain full process
·
Solve their problem on the
phone
Say instead:
👉 “That’s exactly what we go over on the appointment.”
👉 “That’s exactly what we go over on the appointment.”
7. ALWAYS GIVE 2 OPTIONS ONLY
Never:
❌ “What day works?”
❌ “What day works?”
Always:
✔️ “Tuesday 4pm or Thursday 11am—what’s better?”
✔️ “Tuesday 4pm or Thursday 11am—what’s better?”
Then STOP TALKING.
8. SILENCE CLOSE RULE
After giving times:
👉 Shut up and wait
Most setters ruin deals by over-talking
👉 Shut up and wait
Most setters ruin deals by over-talking
9. HANDLE OBJECTIONS BY ISOLATION
Never argue.
Instead:
·
“What part specifically?”
·
“Is it timing, budget, or
something else?”
10. URGENCY CREATION (SUBTLE, NOT
PUSHY)
Use lines like:
·
“We’re booking projects 1–3
days out right now”
·
“I want to make sure you
don’t get pushed out”
11. CONFIRM EVERYTHING
Always collect:
·
Name
·
Phone
·
Email
·
Appointment time
Then repeat it back.
12. MINDSET RULE
Tell your team:
“You are not here to convince anyone. You
are here to filter and schedule serious homeowners.”
🎯 SIMPLE FLOW TO REMEMBER
HOOK → QUALIFY → CONTROL → CLOSE
Genreal Conversion Pitch.
Here is home improvemnt conversion pitch
BESTSELLER
Kitchens Remodeling, Bathroom Remodeling ADU's and Addition.
- QA (after appoitment) Click here
- Confirmation (before appoitment) Click here
- Kitchen Remodeling conversion pitch Click here
- Bathroom Remodeling conversion pitch Click here
- Blueprint conversion pitch Click here
- Retrofit Window Scope of work
- Garage conversion/ ADU's conversion pitch Click here
- Addition Scope
- Solar System Scope of work.
- Roofing - Tear Off
- Roofing - Redeck
- Roofing - overlayer
- Paint - Interior
- Paint - Exterior
- New Stucco Application.
- Driveway Installation
- Floor - Engineer
- Floor - Hardwood
- Floor - Laminte